Free report
Unified Commerce 2026: The new retail battleground
Restive’s Unified Commerce report for 2026 covers the 15 trends shaping Australian retail this year – from AI personalisation to omnichannel fulfilment.
The Unified Commerce opportunity
Retail is entering one of the most significant periods of change in decades. Gen Z and Gen Alpha are the first truly AI-native consumers. Global giants are capturing market share. And the gap between retailers who have modernised their systems and those who have not is widening every quarter.
Restive’s 2026 Unified Commerce Trends Report brings together the 15 most important trends shaping Australian retail – with real examples, data, and clear actions for leaders who want to get ahead.
71%
48%
of Australians already use AI for product searches online – rising to 66% for under 45s (PayPal/YouGov)
36%
of Australia’s online retail market projected to be captured by Amazon, Temu and Shein by 2026 – generating $18B in sales
20-30%
faster fulfilment for leading omnichannel retailers – plus 15% lower delivery costs (BCG)
What's in the report
- How Gen Z and Gen Alpha are reshaping retail expectations – and what it means for your business
- 15 trends already reshaping Australian retail in 2026: AI personalisation, social commerce, recommerce, omnichannel fulfilment and more
- Why global giants Amazon, Temu and Shein are on track to capture 36% of Australia’s online retail market – and how local brands are fighting back
- What leading retailers are doing differently with real-time data, physical stores and AI shopping assistants
- The role of data privacy, ethical commerce and frictionless payments in building customer trust
- What Australian brands like THE ICONIC, JB Hi-Fi, Bunnings, Bed Bath N’ Table and more are doing right now
- Key actions for 2026: Where to start and what to prioritise
Delivering results for Australia’s biggest brands
Restive works with Australia’s leading retail and commerce brands to modernise their customer journeys, unify their systems, and build the digital capabilities that drive growth.
